v-moda : news : bass freq launches

V-MODA Induces Music Lovers Into Deep Bass Bliss with New Line of Fashionable High Fidelity Earphones

Colorful and comfortable Bass Fréq modaphones recreate the pulsating sonic sensations of the world’s finest clubs and concert venues


Bass Freq::: That's Hot Pink, Rocker Red, Orange Camo, Blue Steel

LOS ANGELES, CA – (June 6, 2006) – Music lifestyle brand V-MODA today announced the  launch of Bass Fréq modaphones, specifically designed for listeners who want to experience the deep bass sounds of the world’s premiere clubs and sound systems wherever they go. With eight vivid color options, a solid build, and ultrasoft fit, these high-fidelity earphones are designed to coordinate with iPods and other portable music players, as well as modern fashion apparel and accessories.

Incorporating BLISS (Bass Level Isolating Soft Silicon) technology into the design, the earphones reduce outside noise to produce a stronger and more natural bass response. Unlike bulky active noise cancellation technologies, BLISS noise isolation introduces no artificial sound into the music, and requires no batteries.

As a result, Bass Fréq modaphones provide unrivaled sonic clarity across the full sound spectrum, producing warm mids and crisp highs that blend seamlessly with the vibrant bass.

“Club music without incredible bass is like candy without sugar—they’re both missing a critical ingredient,” said Val Kolton, founder and CEO of V-MODA. “Bass Fréq modaphones complete the recipe for superior sound with deep yet precise bass levels that you can actually feel, just like at a club.”

Built for the modern active lifestyle, Bass Fréq earphones offer a comfortable, light weight, and secure fit during any activity. They come with three sizes of soft silicon fittings that fit snug into any ear and help to block out unwanted sound. The included Modawrap cable manager also makes it easy to adjust the length of the Bass Fréq cables and store them without tangles or case winders.

Bass Fréq earphones are currently available in eight cool colors including Blue Steel, Orange Camo, and That’s Hot Pink. Their vogue design and vibrant bass place them alongside V-MODA’s Remix m-class modaphones as the next “must-have” fashion accessories of 2006. 

PRICING AND AVAILABILITY
Bass Fréq modapones are now available for $50 (US) at Shop V-MODA (shop.V-MODA.com) and within 30 days at select US retailers including Virgin Megastores.   Please visit V-MODA.com for more information on pricing and international retail store availability. The frequency response curve for Bass Fréq can also be found at V-MODA.com.  

ABOUT V-MODA
V-MODA is a music lifestyle brand based in Hollywood, California. The company designs and markets innovative products that combine high-fashion and high-function, while paying homage to a rock-and-roll and house music lifestyle. The Modaphone Hearwear Collection is the first in a series of music-inspired products, apparel, and DJ compilations to be unveiled in 2006.

Founder Val Kolton, together with designer Joseph Bucknall, leads the innovation and creative nucleus responsible for transforming the music lifestyle vision into an inspired reality. More information about V-MODA and its progressive products can be found at
www.V-MODA.com

Note to editors: Downloadable hi-res images can be found at images.v-moda.com.

PRESS CONTACT:
Katie Casey
Formula PR
310.578.7050
casey@formulapr.com