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v-moda : our world : about the vision

val kolton, v-moda founder
founder/designer val kolton:::

Inspired by a passion for the omnipresent mingling of the fashion and music worlds, designer and DJ/electronic music producer, Val Kolton, is defining a remix culture through the music and design inspired V-MODA.

Born as a third generation Italian-American to the same city as House music, Chicago, Val’s appreciation for music and design began at an early age. From his unmistakable stylized sense and musical background to his extensive record collection, he aspired to produce a lifestyle that would characterize a design culture rooted in music.

V-MODA is the direct result of a vision Val had after a summer in Ibiza where he had experienced the world’s greatest DJs, clubs and the unparalleled vibe of the White Isle. Val strategized how to capture this unique culture and share it with the world by incorporating a love for the sound experience into a high-end lifestyle revolving around music, fashion and audio art. Upon his return to Los Angeles Val found himself on Rodeo Drive watching a woman step out of her Rolls Royce dressed in couture fashion. As he analyzed her eclectic style while developing the first V-MODA clothing line he noticed the Achilles heel of her in-vogue appearance was stock headphones. He had an epiphany – a designer headphone featuring audiophile sound with added bass would be the perfect “fashion cymbal” of a true dance and DJ culture. It was then he realized he could create audio art by fusing high fashion and high fidelity to bring the music culture to life.

Working out of his rented room in Hollywood, plunging into unfathomable debt and years of sleepless nights, Val Kolton and designer Joseph Bucknall created V-MODA and launched the brand at the Magic/PROJECT fashion show with a line of dance-music inspired t-shirts, hats, compilation CDs, and the world’s first line of color metal fashion headphones dubbed “hearwear”. With the small success he had created Val hit Melrose Avenue trying to sell the brand. Despite the fact he was unable to make a single sale that day, knocking on one door after another, he relentlessly progressed and was recognized recently as one of L.A.’s Top Entrepreneurs in their 20s.

Today, V-MODA is the embodiment of Val’s remixed lifestyle and continues to transcend barriers through its healthy disrespect to style conformity. Val Kolton and Joseph Bucknall continue to lead the innovation and creative nucleus responsible for transforming the dream of a remix culture into an inspired reality.

 
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